While many gamers often say that they would love to design, code, market or otherwise create a lucrative career in the video gaming industry this often just doesn't pan out.  What can be done, however, is use the ability to think quickly and creatively - as well as use the ability to convey how technology can influence buying decisions - and use that skill to market new products & services.

Some of the industries are "sub niches" of the marketing industry.  Two of these are:

  • Experiential marketing
  • Disruptive marketing

To give a better example of how the gaming mindset can translate into a career, here is a sample video of an exhibit at the Perot Museum in Dallas Texas.  It features the ability for kids to race against a NFL running back inside the museum:

While this is just an example of what can be done, the approach is further explained by Steve in the following video.  He runs 900lbs of Creative, and discusses the benefits of experiential marketing:

This ability to capture an audience actually can benefit the company for whom you may serve.  Here are just some of the reasons:

  • A company always wants to lower its cost to acquire a new customer or client.  Ideally the company wants a new customer at no cost
  • No matter what the technology and area of the country, the highest odds for any company to acquire new customers is to have some form of "word of mouth" marketing
  • Experiential (or disruptive) marketing can capture someone's interest, if done right
  • This ability to capture interest is becoming an increasingly precious commodity in an era of so many advertising messages
  • If someone who has a fun time with the experience then he/she may be influenced to share positive messaging with their friends & family via social media, text, e-mail or other communication.... including real world word-of-mouth!
  • Done right, the upfront cost of an experiential marketing campaign often can benefit the company, who wants to convey a specific message, with both direct and indirect revenues or other "assets"

Hopefully this gives you something to consider once video game playing gives way toward career planning.

One of the natural transitions for a video game fan as a teenager is to morph into a stock trader.  Traditionally stock trading, rather than investing, has a time frame in the days-to-weeks range rather than months-to-years perspective.

Video gamers, however, may find that they have a more "natural fit" if they focus on shorter-term trading such as daytrading or swing trading (1 to 4 day trades).  The reasons include several factors:

  • Natural fit occurs when people take what they have enjoyed and extrapolate those lessons learned in their careers.  Video gamers have a very short-term perspective, even if they are playing games which are part of a larger multi-day framework.  An example is focusing on game-by-game for skills in a sports video game, yet understanding that each game is part of an online season
  • Physical speed is an advantage in micro-time frame trading.  Many software packages for stock trading permit some degree of competitive edges if one is quick on the keyboard
  • Fast decision making skills in the "macro" sense for short-term trading also are rewarded by the software companies.   Making on-the-fly adjustments to one's intraday portfolio (money management, risk parameters, position sizing, exit strategies when profitable and initial stop loss parameters) get rewarded and can help the trader "win" if he/she is quick with the decision making
  • Many of the advantages that a video game player has can be deemed competitive edges over older, non-gamer market participants.  By recognizing hidden treasures, much like an "Easter Egg" in a video, the journey toward "victory" is much more natural for a gamer

Being a video gamer, of course, is no guarantee of success in the financial markets.  It is simply an indicator that you may find a more natural starting point due to similarities between short-term trading and video gaming.  Longer-term investing's mindset and approach often is at conflict with that of a successful video gamer, especially in younger equities market participants.

Thanks to David W. Schamens for some suggestions and his thoughts.

It is interesting on how video games have morphed into training applications for businesses.  Obviously, major corporations use video game technology to enhance their sales teams, simulations, etc.  Of interest, however, is the impact that games have had on traditional local businesses.

The gaming technology has impacted everything from labor businesses, local education and even basic services.  While none are typically a "game" in the sense of trying win or pass levels, the technology can help local business owners better connect with their current and prospective audiences in order to get more business and/or provide more value.

Here are just a few examples:

  • New technology is being used for hardwood flooring companies.  Using an augmented reality-based platform, people can position their mobile tablets above a piece of furniture and change the flooring style and color by sliding their fingers and seeing which floor style looks best
  • Roofing companies, especially roofing material manufacturers, can do something similar to the flooring company mentioned above
  • Same for auto painting companies
  • Local HVAC companies are starting to use gaming technology in that they may want to test future licensed professionals on their air conditioning repair skills by having them virtually "repair" different brands across different kinds of homes or office buildings
  • Moving companies may wish to do the same thing, except to test future moving employees on different things such as packing a truck or driving certain routes to minimize fuel expenditure, thereby saving the company money and/or saving the customer money -- even for local moves as high volumes of short hauls can add up in a given month
  • Driving schools are going to start to incorporate the immersive technology to help students become better drivers, akin to how airline pilots get trained

Down the road, once the technology becomes more available and prices for equipment + programming become reasonable, it may not be far fetched to see Oculus Rift and similar VR gaming technology used for things like a therapist talking with a client who is over 1000 miles away.  Should the therapist be effective then the "immersive" technology of the headset can enhance the client's interaction with the therapist, assuming that state & medical regulations will permit the use of such technology across state lines.

Most people think of games being played in apartments, suburban homes, college dorms, and even office buildings.  These are the traditional places where games are played when on a computer or console.  Of course, you have games being played on mobile devices; but they usually are being played in or near the traditional places.

With the increase of wi-fi and high speed mobile devices, new places where games are being played are starting to increase.  For example, people are playing games in medical offices where people are waiting for doctors while in the waiting room.  This is both for patients and family members who accompany them to medical facilities.

Another interesting location is on the mobile home, trailer and RV park properties around the country.  With the increase of RV parks being used as affordable extended stay lodging, and with internet being provided in these units as part of the amenities, people in RV parks are starting to play video games in some manner.  Some are even playing against each other at night on the same property as a way to have fun and build community.

Some of the other places where non-traditional players of games are starting are the coal mining camps, such as in Northern WV and SW PA and the nearby areas.  These communities typically are not known for playing of games, but the increase of mobile technology and similar features have given people in these areas access to game playing.

The types of games, of course, will vary.  Some will play games related to sports.  Others will play FPS games.  Yet others will play adventure games or MPG games.  It is interesting to see people in these areas, long considered to be non-players, and the types of games they play.

Feel free to share your stories if you live or spend time in non-traditional areas where games are starting to gain acceptance in recent years.