Video Games And Local Small Businesses

It is interesting on how video games have morphed into training applications for businesses.  Obviously, major corporations use video game technology to enhance their sales teams, simulations, etc.  Of interest, however, is the impact that games have had on traditional local businesses.

The gaming technology has impacted everything from labor businesses, local education and even basic services.  While none are typically a "game" in the sense of trying win or pass levels, the technology can help local business owners better connect with their current and prospective audiences in order to get more business and/or provide more value.

Here are just a few examples:

  • New technology is being used for hardwood flooring companies.  Using an augmented reality-based platform, people can position their mobile tablets above a piece of furniture and change the flooring style and color by sliding their fingers and seeing which floor style looks best
  • Roofing companies, especially roofing material manufacturers, can do something similar to the flooring company mentioned above
  • Same for auto painting companies
  • Local HVAC companies are starting to use gaming technology in that they may want to test future licensed professionals on their air conditioning repair skills by having them virtually "repair" different brands across different kinds of homes or office buildings
  • Moving companies may wish to do the same thing, except to test future moving employees on different things such as packing a truck or driving certain routes to minimize fuel expenditure, thereby saving the company money and/or saving the customer money -- even for local moves as high volumes of short hauls can add up in a given month
  • Driving schools are going to start to incorporate the immersive technology to help students become better drivers, akin to how airline pilots get trained

Down the road, once the technology becomes more available and prices for equipment + programming become reasonable, it may not be far fetched to see Oculus Rift and similar VR gaming technology used for things like a therapist talking with a client who is over 1000 miles away.  Should the therapist be effective then the "immersive" technology of the headset can enhance the client's interaction with the therapist, assuming that state & medical regulations will permit the use of such technology across state lines.